Movers & Shakers

CLIENTS: MGI Software, a developer of e-commerce imaging and digital video technology, has named Sergio Zyman to its board of directors. The consultant, author and former chief marketing officer with The Coca-Cola Company in Atlanta, Ga., will act as a strategic...


MGI Software, a developer of e-commerce imaging and digital video technology, has named Sergio Zyman to its board of directors. The consultant, author and former chief marketing officer with The Coca-Cola Company in Atlanta, Ga., will act as a strategic marketing advisor to the Richmond Hill, Ont.-based firm.

Tourism British Columbia has boosted its ranks with several appointments: Ray LeBlond, president of the B.C. chapter of the American Marketing Association, is now director of corporate communications. Dawn Charlton, meanwhile, has been named manager, advertising and publications. And Lorelynn Villanueva has been promoted to overseas travel media specialist.

Dylex executive VP and general manager Jeff Sarfin has left the troubled retailing empire. Sarfin, who oversaw the creation of Dylex’s new Labels discount fashion chain, says he’s doing some consulting work and deciding what he wants to do in the future.


Darrel Shee, partner and creative-at-large with Vancouver’s Bryant, Fulton & Shee, has retired. His career, spanning 30 years, included award-winning work for London Optical, A&W Restaurants, Earls Restaurants, and Kokanee beer.

Neil McOstrich is joining Palmer Jarvis DDB’s Toronto office as VP, creative director. He comes from Ammirati Puris Lintas, where he was VP, associate creative director. Prior to that, he held creative director positions at MacLaren McCann, BBDO and FCB Canada. At PJDDB he’ll replace Marc Stobier, who left in February to join Grey Canada.

Barbara Passmore has retired from her position as VP, director of communications and research at J. Walter Thomson after a 22-year career. Passmore is past chair of the Canadian Outdoor Measurement Bureau, current chair of the COMB proof of performance committee and a board member of PMB Print Measurement Bureau, the Broadcast Research Council and the Canadian Advertising Research Foundation.

Meg Vis has been promoted to director of client services at the Bristol Group in St. John’s, Nfld. The agency has also hired Sandra Greer as account director. Coming from MTT, Greer will work on the Aliant account from Bristol’s Halifax office.

Cam Landell and Bradley Vettese have joined Lanyon Phillips Communications in Vancouver. Landell, the agency’s new VP, client services, comes from Wasserman & Partners where he handled Intrawest and Chevron. Vettese, the new VP, brand integration, was formerly president of western operations with Generatorideaworks.


CHUM Television has promoted Jay Switzer to senior VP and general manager of ChumCity, the division that oversees everything emanating from CHUM’s landmark Toronto headquarters, including Citytv, MuchMusic, MuchMoreMusic, Bravo!, Space, CablePulse24, Star!, ChumCity Interactive and ChumCity International. Additionally, Switzer retains his role as senior VP programming, CHUM Television – the company responsible for the above properties plus seven others, including The New VR and Canadian Learning Television. Switzer replaces Mark Rubinstein.


The Internet Advertising Bureau of Canada has picked Daintry Springer to be its new executive director. She comes to the IABC from the Royal Bank Financial Group, where she spent two years handling the bank’s Internet advertising. Springer replaces John Chaplin, managing director.


Harris Media Systems of Toronto has named Peter Walsh its new president and chief operating officer. Walsh is moving to Canada from Australia, where he was executive director, business and consumer research at ACNielsen.

Corner Officer Shifts: Martin Fecko leaves Tangerine

Plus, PointsBet Canada and Thinkific name new marketing leaders as Lole gets a new ecommerce VP.
Corner Office

Martin Fecko departs Tangerine 

After roughly two years of serving as Tangerine’s chief marketing officer, Martin Fecko has a new gig. And this time, the financial services vet will apply his marketing leadership to a new sector, having been named CMO of Dentalcorp.

Fecko will lead the dental network’s end-to-end patient journey, support its overall growth, and work to maximize patient experiences across every touchpoint, the company said in a release.

“Martin’s in-depth expertise in engaging and retaining customers through a digitally enabled experience will be valuable in realizing our vision to be Canada’s most trusted healthcare network,” said Dentalcorp president Guy Amini.

Prior to joining Scotiabank’s digital-only banking brand in late-2019, Fecko was country manager for Intuit Canada and spent 10 years at American Express in consumer and digital marketing.

PointsBet Canada nabs former Bell marketer as it pursues expansion

Dave Rivers has joined PointsBet, an online gaming and sports betting operator, as Canadian VP of marketing.

Rivers joins from Bell, where he was most recently director of brand marketing and sponsorship, responsible for driving the company’s national sponsorship strategy and portfolio. He will report to PointsBet Canada chief commercial officer Nic Sulsky.

According to Sulsky, Rivers will “play a key role as we prepare to launch a business that is unique to our roots here in Canada.”

PointsBet has a significant presence in Australia, where it was founded, and in the U.S. In July, it named Scott Vanderwel, a former SVP at Rogers, as CEO of its Canadian subsidiary, one of several hires aimed at establishing the company’s presence locally.

Thinkific names first CMO among other executive appointments

Vancouver’s Thinkific, a platform for creating, marketing and selling online courses, has appointed Henk Campher as its first chief marketing officer as it invests in marketing to support its growth plans. It has also upped Chris McGuire to the role of chief technology officer and moved former CTO and co-founder Matt Payne into the new role of SVP of innovation.

Co-founder and CEO Greg Smith said Campher and McGuire “will play key roles building high-functioning teams around them and optimizing investment as we continue to carve out an increasingly prominent and differentiated position in the global market.”

Campher joins from Hootsuite, where he was VP of corporate marketing. Before that, he was VP of brand and communications at CRM giant Salesforce.

Lolë names new VP of digital omni-commerce as parent company exits bankruptcy protection

The Montreal-based athletic apparel and accessories retailer has appointed Rob French as VP of digital omni-commerce.

French will lead Lolë’s efforts in consumer insights, supply chain-to-consumer models and online customer journeys. In what is a new role for the company, he will also work to grow the company’s retail brand. He arrives with sixteen years experience in ecommerce, having spent the last few years as chief digital commerce officer at sporting goods retailer Decathlon.

In May 2020, Lolë parent Coalision Inc. filed for bankruptcy protection, citing several years of losses as a result of a downturn in the retail clothing market, increased competition and excess inventory – problems exacerbated by the onset of the COVID-19 pandemic. At the time of the filing, Coalision was seeking an investor or purchaser of its assets.

It successfully exited bankruptcy protection last year and is currently rebuilding its executive team, according to a spokesperson.