Vinet heads back to FCB Direct

For database marketing veteran Marie-Josée Vinet, it was like coming home....

For database marketing veteran Marie-Josée Vinet, it was like coming home.

Her appointment last month as vice-president and managing director of FCB Direct’s Toronto office comes seven years after she left the agency’s Montreal digs to join the Royal Bank of Canada.

"It was such an exciting opportunity, I had to make the jump," says Vinet, who was most recently senior manager of database marketing with the Royal Bank.

"There is no question, a lot of exciting things happened at the Royal Bank during my time there. I was not dissatisfied at all. In fact, it was very hard to leave." She spent much of her time at the bank developing client relationship-management applications.

With FCB, Vinet will help shepherd several of the agency’s major accounts, including IBM Canada and Coca-Cola.

"It’s a great agency, and with the functions I’ll be taking over, it’s a new challenge for me," she adds. "It has a young, exciting team."

Vinet, who also chairs the direct mail council of the Canadian Marketing Association, took up her post earlier this month.

FCB also plucked account director Pamela Davis from AMW Direct. She starts at FCB in Toronto on May 1.

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