Word Is…

...The bleeding continues over at Padulo Integrated, despite the upbeat mood of toothy CEO Rick Padulo, who claims he's no longer feeling "lower than whale shit" over his agency's future prospects, as he says he was a few months ago. Nonetheless,...

…The bleeding continues over at Padulo Integrated, despite the upbeat mood of toothy CEO Rick Padulo, who claims he’s no longer feeling "lower than whale shit" over his agency’s future prospects, as he says he was a few months ago. Nonetheless, expect an announcement any day now about the departure of John Boniface, promoted to prez just last fall, who’s leaving to become VP and managing director of Harrod & Mirlin/FCB. Boniface doesn’t deny his decision to move was precipitated by Padulo’s failure to hang on to the $50-million CIBC account, which shifted to Publicis Canada this month after seven years at Padulo. The agency, Boniface says, is undergoing dramatic change and it now must decide "what it intends to be in the marketplace."

…The Toronto Dominion-Canada Trust account review appears to be less than formal, with participating agencies not even having received a written brief. The widespread perception that former Canada Trust agency Harrod & Mirlin/FCB is the "teacher’s pet" has a few folks in the industry claiming to be seeing a little "deja Bell".

The latest in tech: Why it matters and how you can use it

With the pandemic continuing to keep in-person events off the table, innovation isn’t just a bonus – it’s an imperative. ...

With the pandemic continuing to keep in-person events off the table, innovation isn’t just a bonus – it’s an imperative. Companies need creative tech to engage with consumers, whether that’s live-streaming, gaming or data-driven personalization. This is the year that remote comes first, making it an opportune time to experiment with format, devices and tools.

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