Word Is…

...The bleeding continues over at Padulo Integrated, despite the upbeat mood of toothy CEO Rick Padulo, who claims he's no longer feeling "lower than whale shit" over his agency's future prospects, as he says he was a few months ago. Nonetheless,...

…The bleeding continues over at Padulo Integrated, despite the upbeat mood of toothy CEO Rick Padulo, who claims he’s no longer feeling "lower than whale shit" over his agency’s future prospects, as he says he was a few months ago. Nonetheless, expect an announcement any day now about the departure of John Boniface, promoted to prez just last fall, who’s leaving to become VP and managing director of Harrod & Mirlin/FCB. Boniface doesn’t deny his decision to move was precipitated by Padulo’s failure to hang on to the $50-million CIBC account, which shifted to Publicis Canada this month after seven years at Padulo. The agency, Boniface says, is undergoing dramatic change and it now must decide "what it intends to be in the marketplace."

…The Toronto Dominion-Canada Trust account review appears to be less than formal, with participating agencies not even having received a written brief. The widespread perception that former Canada Trust agency Harrod & Mirlin/FCB is the "teacher’s pet" has a few folks in the industry claiming to be seeing a little "deja Bell".

CMO Interview: Where do we go from here?

For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do ...

For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead.

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