Futurist: Lewis Jaffe, 75, president and founder of 21st Century Networking, a nonprofit organization, and its offshoot, the Intergenerational Institute, both based in Latrobe, Pennsylvania....

Futurist: Lewis Jaffe, 75, president and founder of 21st Century Networking, a nonprofit organization, and its offshoot, the Intergenerational Institute, both based in Latrobe, Pennsylvania.

Scenario: "We are living at a unique moment in history: Seldom has a society changed so thoroughly, so rapidly. The big challenge for everyone – but especially for older generations – is to accept, rather than resist, the pace of change. Only by embracing change can we mold it in a way that benefits all of us.

"There is a a disconnect between people of different generations. They look at the same events, but they see different things. For us to move forward together, generations must find common ground."

So What? "Internet time requires us to take a leap of faith into new ways of working and communicating. Young people have no problem leaping into the unknown. But many older people are bewildered by the shift to Internet time. The changes that they’re living through now are obliterating all of the boundaries – time, space, geography – to which they’ve grown accustomed.

"In an age of sweeping transformation, young people can use new vision and new ideas to help older citizens adjust to change. At the same time, older generations can supply young people with wisdom, experience, and the ability to put change into context."

Futurology Decoder Key: "In healthy communities of the future, the old spirit of competition – rugged individualism – will gave way to the power of collaboration. This transformation is already happening in business, now that teams and virtual alliances have become the way to get things done. Society is too complex for individuals to go it alone anymore. As the generations establish common ground, they will learn to appreciate one another for their disparate talents."

Contact Lewis Jaffe by e-mail (

Reprinted with permission from Fast Company June 2000

In Brief: The Garden picks CDs to take on daily creative leadership

Plus, Naked names two new leaders of its own and Digital Ethos comes to Canada.

The Garden promotes two creative directors

ACDs Lindsay Eady and Francheska Galloway-Davis have taken over responsibility for day-to-day creative leadership at The Garden after being promoted to creative director roles.

The pair will also help develop the agency’s creative talent, formalizing mentorship and leadership activities they have been doing since joining the agency four and three years ago, respectively. In addition to creating the agency’s internship program, the pair have worked on campaigns for Coinsquare, FitTrack and “The Coke Challenge” campaign for DanceSafe.

Eady and Galloway-Davis will continue to report to The Garden’s co-founder and chief creative officer Shane Ogilvie, who is stepping back from daily creative duties to a more high-level strategic role, allowing him to focus on client relationships and business growth.

Naked Creative Consultancy names new creative and strategy leadership

Toronto’s Naked Creative Consultancy has hired Yasmin Sahni as its new creative director. She is taking over creative leadership from David Kenyon, who has been in the role for 10 years and is moving into a new role as director of strategy, leading the discipline at the agency.

Sahni is coming off of three years as VP and ECD at GTB’s Toronto office, where she managed all the retail, social and service creative for Ford Canada. She previously managed both Vice Media and Vice’s in-house ad agency Virtue.

Peter Shier, president of Naked, says Sahni’s hiring adds to its creative bench and capabilities, as well as a track record of mentorship, a priority for the company. Meanwhile, Kenyon’s move to the strategy side, he says, makes sense because of his deep knowledge of its clients, which have included Ancestry and The Globe and Mail.

Digital Ethos opens a Toronto office

U.K. digital agency Digital Ethos is pursuing new growth opportunities in North America by opening a new office in Toronto.

Though it didn’t disclose them, the agency has begun serving a number of North American clients, and CEO/founder Luke Tobin says the “time was right to invest in a more formal and actual presence in the area.” whose services include design, SEO, pay-per-click, social media, influencer and PR,

This year, the agency’s growth has also allowed it to open an office in Hamburg, Germany, though it also has remote staff working in countries around the world.

Moray Hickes was the company’s first North American hire as VP of sales, tasked with business development in the region.