On the Move



Reader’s Digest Association (Canada) has promoted Pierre Dion to president and CEO, effective Jan. 1, 2001. Dion currently serves the Montreal-based publishing and direct marketing company as VP of marketing. Before joining Reader’s Digest, he was VP, sales and marketing for the interactive television division of Montreal-based Videotron. In addition, Dion becomes chairman and president of the Reader’s Digest Foundation of Canada and chairman of Quality Service Programs. He succeeds Bernard Poirier, who will remain chairman of the company.


Kirk Fischer, senior VP, creative director, at Toronto direct marketing agency MacLaren MRM, has left the company after five years. Prior to joining MacLaren, Fischer had been executive VP, creative director at Vickers & Benson Direct. He has also held senior creative posts with Comcore Direct and Wunderman Worldwide. Currently, MacLaren MRM is searching for a new creative director, according to general manager Tom Buecking, who says that Fischer’s departure is not part of any broader restructuring. Fischer could not be reached for comment.

Michael McGovern has returned to Canada as executive VP and creative director of Toronto-based BBDO Response. Prior to the appointment, McGovern had been working in San Francisco, most recently as creative director at Yates Advertising and before that as partner and creative director at Cohn & Wells. He moved to San Francisco from Toronto, where he had been VP and executive creative director at FCB Direct.

Stephen Newport has joined Toronto-based Vickers & Benson Interactive as VP of operations. Before stepping into this newly created position, Newport had been VP of organizational effectiveness and human resources at Toronto-based digital communications firm ExtendMedia. Also moving over to VBI from ExtendMedia is Sylvia Bauer, who has taken on the position of director, marketing.

Suzanne Hampson, meanwhile, has been hired as an account director at Vickers & Benson Direct + Interactive. She comes to the agency from CIBC, where she was senior manager, marketing communications.

Travis Stel has returned to Calgary-based NextClick: The Personalization Agency as VP, knowledge management. Stel, who helped found the database technology company, left a year ago to work as an account manager and corporate trainer with Intervisual. He also sits on the education and research committees of The Personalization Consortium, a North American industry group set up to protect the interests of one-to-one marketers.


Toronto-based ICOM Information and Communications has hired Ken Schäfer as VP, consumer Internet services. Schäfer, a co-founder of the Association of Internet Marketing and Sales (AIMS Canada), comes to the consumer database company from Internet startup Domestic Science, where he was president.

SUMmedia.com, a Vancouver-based developer of Web-based and wireless couponing programs, has named Philip Kunsberg as its new president. Kunsberg, a managing director for Hollinger Digital, has served on the board of directors of SUMmedia.com since January.