Account Action

Mars Worldwide has consolidated media planning and buying for its Effem Foods division with MediaVest Canada (Bensimon*Byrne D'Arcy). Also taking part in the review were OMD (BBDO), The Media Company (Grey) and incumbent Zenith (Bates). The assignment includes pet care, confectionery...

Mars Worldwide has consolidated media planning and buying for its Effem Foods division with MediaVest Canada (Bensimon*Byrne D’Arcy). Also taking part in the review were OMD (BBDO), The Media Company (Grey) and incumbent Zenith (Bates). The assignment includes pet care, confectionery and food brands.

Kelsey’s International has ordered up The Crichton Kim-Kirkland Company of Toronto as its branding and tactical advertising agency. The account is valued at $2.5 million. Kelsey’s operates more than 120 restaurants under the Kelsey’s and Montana’s Cookhouse banners.