Cossette Toronto names Philip Donne

Cossette Communication-Marketing has tapped a packaged goods veteran as president of its Toronto operation....

Cossette Communication-Marketing has tapped a packaged goods veteran as president of its Toronto operation.

Philip Donne, formerly president of Kellogg Canada, will take over the reins of Cossette Toronto on Dec. 11.

He replaces Ian Saville, who will be overseeing the agency’s U.S. expansion efforts in the newly created post of senior partner, corporate development.

Donne has spent the last 15 years working for Kellogg – both in Canada and Europe – in a variety of positions ranging from brand manager to vice-president of marketing. He was appointed head of Kellogg Canada in 1998.

Under his leadership, the company introduced the Vector ‘meal replacement’ product, and created the ‘Jacks Pack’ youth panel to steer the revitalization of the Apple Jacks brand.

According to Saville, Donne’s outstanding track record made him a natural choice for the position.

‘He’s a marketing guy. He loves the advertising part of the business, and he was very involved in the creative development [at Kellogg].’

Donne’s packaged goods experience should serve him well in dealing with Cossette client General Mills. But Saville says he also brings a number of other strengths to the job, including excellent managerial and team-building skills, and a wealth of international brand management experience.

Saville has headed Cossette Toronto for 18 years. Over the past several months, he has been heavily involved in the agency’s efforts to acquire a foothold in the U.S. northeast.

In his new position, he will focus his attention exclusively on acquisitions and development south of the border.