Vibrant display builds Kia brand

Client: Kia Canada...

Client: Kia Canada

Exhibit builder: Exhibits International

Category A: Portable Exhibits

Winner of the SEGAMI Award of Excellence

Description:

This vibrant exhibit was designed for use by Kia Canada dealerships at shopping malls and special events. A colourful combination of illustration and photographic imagery was used to communicate the company name, history and national presence, along with information about Kia’s warranty and roadside assistance plan. Both the 10-foot faces and the curved ends were used to display information.

The exhibit was used at both the Ottawa and Georgian College auto shows, as well as at various shopping malls.

Client Objectives:

The objective was to create a series of portable exhibits that would communicate Kia’s corporate branding message to the public and provide support to the dealerships. The exhibit had to be viewable from 360 degrees, and the graphics had to convey the key messages with a sense of humour.

Objectives Achieved:

The display consists of a series of scissor-type pop-up exhibits that have successfully been used by Kia dealers from coast to coast. The fun, colourful graphics have captured the attention of visitors at shopping malls, special events and smaller trade shows. The exhibit has helped Kia introduce to the public both its corporate and vehicle brands.

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