Direct Tech

SAM THE E-CASH MAN...

SAM THE E-CASH MAN

Toronto-based SamtheRecordMan.com, the e-commerce site of Sams Online, is one of the first Canadian online music retailers to offer a virtual cash payment method to consumers. The e-tailer recently announced a partnership with Vancouver-based Twin Lion Systems, creators of HyperWallet, an online cash solution. The alliance enables consumers to use cash from their bank accounts to pay for products and services on the SamtheRecordMan.com site. Consumers must first open an account at www.hyperwallet.com or link to HyperWallet through the SamtheRecordMan.com Web site. Through HyperWalllet, cash can be transferred and deposited into a virtual wallet from an existing bank account. According to the companies, this is the perfect solution for those customers who are too young to hold credit cards or those who are concerned about giving their credit card information out over the Internet.

WEB-BASED DM TEMPLATES OFFERED

A Canadian direct marketing firm is offering corporations with networks of agents, brokers, franchises and sales personnel a way to communicate on a personal level with their audiences using pre-formatted direct mail templates. Moore Response Marketing Services, the direct marketing division of Moore Corp., which has offices in Toronto and Montreal, and Bannockburn, Ill.-based InfoUSA.com, a provider of online business and consumer databases, recently teamed up to create a product that allows direct marketing campaigns to be executed using customized Intranet portals. According to the companies, the partnership will allow clients to generate mailing lists using InfoUSA.com’s database with pre-formatted direct mail templates designed and created by Moore.

NCR BRINGS OUT NEW CRM PACKAGE

Dayton, Ohio-based NCR Corp. will soon release its latest customer relationship management tool, NCR CRM Solution version 4. This release is the first to unify NCR’s Relationship Optimizer product line with that of Ceres Integrated Solutions, a CRM company NCR acquired last April. CRM Solution 4 allows marketers to engage in personalized dialogue with their customers across all channels, including Web sites, kiosks, ATMs, call centres and e-mail. The software includes pattern-detection capabilities for ‘time-based affinity analysis’ to determine which products drive the sales of which products, and automated modeling for statistical segment profiling.