Account Action

MacLaren McCann has recently won a slew of new business. In Toronto, it will work with Microsoft Canada on the North American launch of Microsoft's Xbox. The Vancouver office has picked up the Rogers Video assignment. While in Calgary, MacLaren has...

MacLaren McCann has recently won a slew of new business. In Toronto, it will work with Microsoft Canada on the North American launch of Microsoft’s Xbox. The Vancouver office has picked up the Rogers Video assignment. While in Calgary, MacLaren has won the Edmonton Auto Show business as well as Workworld, a division of Mark’s Work Wearhouse.

W.K. Buckley, the maker of Buckley’s Mixture, has chosen Toronto-based Garneau Würstlin Philp Brand Engineering on a project basis.

The Workers’ Compensation Board of BC has hired Wasserman and Partners Advertising of Vancouver for its $2-million account.

The National Advertising Benevolent Society has selected Young & Rubicam Canada as its pro bono agency, replacing Palmer Jarvis DDB, NABS’ agency for the past few years.

Online career site Monster.ca has recruited Vickers & Benson Advertising as its AOR, effective April 1. The $6-million account includes all advertising, media and promotions for the Montreal-based company.