Filmfly adds direct element to moviegoing
Toronto-based Filmfly Entertainment (www.filmfly.com) has introduced four Internet kiosks to Famous Players’ Paramount Theatre in downtown Toronto. Filmfly’s new TouchPoint software lets moviegoers purchase soundtracks, DVDs, clothing accessories and posters related to the films they’ve just seen as they exit the cinema. Customers can also use the kiosks to preview trailers of upcoming films and listen to samples of the soundtracks. Rogers@Home is providing the cable Internet access for the kiosks across North America. Filmfly president Richard Griffiths says his company has plans to place the kiosks internationally.
U.S. Internet couponer turns sights on Canada
Coupons Inc., a leading U.S. provider of Internet couponing technology, and marketing services company Valassis of Canada have launched a new couponing Web site targeted at Canadian
businesses and consumers. The site, www.coupons.com, features secure, print-at-home coupons in over six categories in return for postal code information. Coupons, Inc. (Canada) has already signed 16 packaged goods manufacturers to participate, many of whom have also bought Coupons Inc.’s Bricks program, which enables the purchasers to provide print-at-home coupons on their corporate Web sites. Some of the signed marketers include Hill’s Pet Nutrition, the Schick division of Pfizer Canada and McCain Foods. The site is ranked as one of the fastest-growing sites by PC Data with an average of over 1.7 million unique visitors per month. Its secure, patent-pending technology enables industry standard barcoding and proprietary two-dimensional barcoding to ensure accurate redemption.
ICOM refocuses
Relationship and database marketing firm ICOM Information and Communications of Toronto is revamping its e-business operations. The company will now be containing its e-business to gathering information from consumers who agree to receive online communications and offering its online Solo Alerts product to customers. The move means a layoff of 22 employees, including VP e-business Ken Schäfer.
