Direct tech

Duo teams up to

Duo teams up to provide demo append service

Kitchener-based has inked a deal with Toronto-based Generation 5 to use its six-digit, postal code-level micro marketing databases for a new online service. The service is designed to create consumer profiles by batch, appending demographics, income, education and dwelling data to their customer and prospect lists. Demographic Append and Customer Profiling have been added to’s menu of online list cleansing and enhancement services. According to the companies, the new service will allow clients to define their best actual and potential customer, make strategic marketing decisions, target specific markets and better understand customer needs to develop long-term relationships. is a wholly owned subsidiary of Interact Direct.

MapInfo rolls out location analysis tool

MapInfo Corporation of Toronto released StreetPro Canada, its premier street product to provide organizations with street data for location analysis. The detailed street data, coupled with MapInfo’s location technology, provides in-depth insight into target markets, enabling marketers to make better informed business decisions, as well as create quality presentation maps. Features and benefits include new layers, including Census Metropolitan Areas (CMAs), Census Divisions (CDs), highway shields and provincial. Because it uses the same data source as MapInfo StreetPro US, streets along the national border are seamless and users can access both databases.