Account Action

The Staples Business Depot/ Bureau en gros chain of 200 locations has hired Genesis Media of Toronto for the broadcast portion of its media buying account. Genesis had the assignment prior to Staples taking it in-house two years ago. The business is valued at $12 million.

The Staples Business Depot/ Bureau en gros chain of 200 locations has hired Genesis Media of Toronto for the broadcast portion of its media buying account. Genesis had the assignment prior to Staples taking it in-house two years ago. The business is valued at $12 million.

Ultima Foods of Longueuil, Que. has chosen Bos Advertising of Montreal to handle its Yoplait yogurt brand following a review of three Montreal agencies. The business has been with Marketel/McCann-Erickson for the past five years.

Labatt Breweries of Canada has put the national ad assignment for its low-priced brands into the hands of PALM Publicite Marketing of Montreal. The brands include Labatt Extra Dry, Lucky Lager, Wildcat and P.C. (President’s Choice). PALM already handles Labatt’s Boomerang, Budweiser and Labatt 50 for the Quebec market. Axmith McIntyre Wicht, the agency behind Labatt’s responsible use account, previously had the English portion of the low-priced portfolio business.

Burnbrae Farms of Lyn, Ont. has moved Calexis Advertising of Toronto from project to AOR status for its food services business and Naturegg BreakFree, Omega Pro and Simply Egg Whites brands. The account is estimated at $1.5 million.