Consumer behaviour

Beer Consumption Toronto Western Canada

Beer Consumption Toronto Western Canada

Drank beer in the past six months 42.9% 47.3%

Drink bottled beer 37.8% 31.4%

Drink canned beer 11.8% 29.5%

Drink draught beer 9.4% 10.8%

Wine Consumption

Drank wine in the past six months 47.5% 42.9%

Drink red wine 29.7% 26.8%

Drink white wine 35.6% 31.3%

Drank champagne/sparkling

wine in the past six months 17.4% 13.7%

Consumption Of Other Alcoholic Drinks

Drank cognac in the

past six months 7.3% 3.3%

Drank rum in the past

six months 20.8% 22.0%

Drank bourbon in the

past six months 2.4% 1.4%

Drank rye/Canadian whisky

in the past six months 16.4% 21.5%

Drank vodka in the past six months 22.1% 24.8%

Drank gin in the past six months 8.8% 7.2%

Personal Care

Used toothpaste in the past six months 90.5% 87.6%

Have dentures 14.7% 18.0%

Use eau de toilette 4.9% 3.4%

Used deodorant/antiperspirants

in the past six months 76.8% 80.2%

Used shampoo in the past six months 90.3% 90.0%

Used hair removal lotion or wax

in the past six months 11.7% 8.6%

Activities

Crafts 13.9% 21.8%

Woodworking 8.5% 13.6%

Belong to health or fitness club 11.2% 10.0%

Go walking or hiking 40.1% 48.4%

Go bowling 9.3% 11.5%

Play tennis 7.7% 5.3%

Go downhill skiing 8% 11.8%

Go snowmobiling 2.7% 5.5%

Attended a country music

concert in the past 12 months 2.4% 5.0%

Attended a pop music

concert in the past 12 months 6.9% 6.3%

Went to a ball game in the past

12 months 14.2% 5.2%

Went to a hockey game in the

past 12 months 11.7% 15.4%

Source: PMB Print Measurement Bureau 2001 Two-Year Product Study

Western Canada includes the populations of B.C., Alberta,

Saskatchewan and Manitoba.