Account Action

Re/Max has solidified its relationship with Yield Integrated Communications, naming the Toronto firm as creative AOR for the Toronto-based real estate company's $5.5 million account.

Re/Max has solidified its relationship with Yield Integrated Communications, naming the Toronto firm as creative AOR for the Toronto-based real estate company’s $5.5 million account.

Irving Oil’s energy and home-heating division has put its advertising business into the hands of Target Marketing and Communications of St. John’s, Nfld. The account for the Saint John, N.B. energy company is valued at more than $1 million.

Chair manufacturer Allseating Canada of Toronto has chosen Holmes & Lee to handle its North American creative needs. Sisu, the Toronto agency’s design arm, will be involved in standardization of all corporate sales materials.