Directors’ Choice

There is a reason the CMA has imposed a new six-year term limit on board members - and Mona Goldstein's it, teases John Gustavson, president of the CMA, referring to her outstanding, but 'beyond the call of duty,' 16 years of service for the association.

There is a reason the CMA has imposed a new six-year term limit on board members – and Mona Goldstein’s it, teases John Gustavson, president of the CMA, referring to her outstanding, but ‘beyond the call of duty,’ 16 years of service for the association.

On a more serious note, he adds: ‘Mona’s term of office was extended beyond the normal term by the board because of her tremendous contribution and value to the association.’

Her devotion, commitment and thoughtfulness – if there’s one thing that characterizes everyone’s view of Goldstein, it’s thoughtfulness, says Gustavson – are what made Goldstein a perfect choice to be this year’s Directors’ Choice award winner. The honour is given to an individual or company that has advanced the cause of marketing in Canada and made a significant contribution to its association.

The Goldstein Group president began her career in marketing straight out of university when she joined the Montreal office of Wunderman International. She moved to Toronto, where she quickly moved up the ranks to become managing director in 1982, and president of Wunderman Cato Johnson in 1996. In the spring of 1998, after 22 years with the agency, she left to launch her own marketing and communications consultancy, where she remains today.

A past chair of the Canadian Direct Marketing Association (1989 to 1991), as well as its Privacy and Ethics Committee, Goldstein was named CDMA Direct Marketer of the Year in 1991 and was made Honorary Life Member of the association in 1993. In 1992, she wrote the association’s privacy code – it became compulsory for members to follow in 1993. In subsequent years, she led the rewriting of the association’s code of ethics and three important amendments to reflect the changing needs of the marketing community.

‘Over the past 10 years, Mona has not only become president of Wunderman and started a successful business on her own, but contributed to the association,’ says Gustavson. ‘More recently, she also oversaw our activity in the passage of several privacy legislations, oversaw three major amendments to our privacy code, and this year retired from our board of directors after sixteen years of service. That’s outstanding,’ he says.

‘And now, 10 years after she was recognized with one award, it’s time to honour her again.’