Account Action

Astral Television Networks has selected Taxi both of Toronto as AOR for The Movie Network and Moviepix. Part of Taxi’s task will be to rebrand the movie services.

The Royal Ontario Museum has chosen Spencer Francey Peters of Toronto as its branding agency following a review of 22 firms. The assignment includes a revision of the Toronto attraction’s logo.

Mississauga, Ont.-based GlaxoSmithKline has chosen MindShare Canada of Toronto to handle all medical media planning and buying for advertising efforts directed to physicians, pharmacists and other healthcare professionals, effective 2002.

The Vancouver Port Authority has rehired Wasserman & Partners Advertising of that city as AOR, an assignment Wasserman has handled for the past four years.