For The Record

Lowe RMP builds U.S. franchise

Lowe RMP builds U.S. franchise

While increasing numbers of Canadian agencies are setting their sites south of the border, Lowe RMP is hoping to show it means business. The Toronto-based direct agency has shot a three-minute self-promotion video for prospective U.S. clients.

The video, entitled ‘The Great North American Creative Challenge,’ features a representative of the International Advertising Quality Institute (Vienna) asking Canadian consumers (on the street) to react to examples of direct response advertising produced by Lowe RMP, says agency president, Peter Coish. ‘The video offers ‘proof’ that by working with a Canadian agency, American clients can get first-class strategy and creative at third-world prices,’ he says.

Direct marketing hits Cannes

Lester Wunderman, founder of global direct agency Wunderman and chairman and a director of database targeting services provider I-Behaviour, will open the first-ever Cannes Lions Direct Festival. Launching this year to recognize all forms of direct marketing, Cannes Lions Direct will take place in France June 25. The international jury will be headed up by Malcom Speed, Chairman and CEO of Rapp Collins Worldwide (New York). The names of any Canadian jury members, and the number of Canadian entries were not yet revealed.

EMTP ‘forges’ ahead

Three-year-old Vancouver e-mail marketing shop Emailthatpays, has changed its name to Forge Marketing. The e-mail marketer offers permission-based e-mail, direct marketing and promotional strategies, among other things, to clients including BCAA (British Columbia Automobile Association), CBC Television,, Tourism Vancouver and Washington Mutual.

True North gets Gold

Toronto-based True North Advertising has brought home two gold medals in direct marketing from the 2002 Summit Creative Awards, held earlier this month in Portland, Ore. The Canadian agency won a gold medal in both the ‘Consumer Direct Marketing’ and ‘Business Direct Marketing’ categories. True North also garnered a silver medal in the ‘Four-colour Brochure-Business to Consumer’ category. Designed to recognize smaller, creative agencies around the world, the Summit Awards received a record number of 3,000 entries from over 17 countries.