CART card brings audio to fans

Indy racing fans will soon be dialing into the cars of their favourite racers for live race day driver/pit crew audio. CommunicAction, of Montreal and GenerAction of Winnipeg have signed on with SportsCom to represent its new Fanscan In-Car Audio Cards for Championship Auto Racing Team (CART) in Canada. A toll-free phone number with a unique I.D. number connects users to live race in-car audio. The card will be pitched to clients as a tool for database registration, phone-to-win contests and information drives to retail giveaways.

Indy racing fans will soon be dialing into the cars of their favourite racers for live race day driver/pit crew audio. CommunicAction, of Montreal and GenerAction of Winnipeg have signed on with SportsCom to represent its new Fanscan In-Car Audio Cards for Championship Auto Racing Team (CART) in Canada. A toll-free phone number with a unique I.D. number connects users to live race in-car audio. The card will be pitched to clients as a tool for database registration, phone-to-win contests and information drives to retail giveaways.

Media broker launches old idea

Availablemedia is bringing the oldest form of commerce into the world of modern advertising. The media brokerage agency, based in Toronto, has partnered with Toronto-based Barter Network to allow clients – via a section of their Web site – to trade by cash or by barter. Media planners can log on to availablemedia.com to shop through various opportunities up for grabs from AvailableMedia suppliers and advertisers, and subsequently barter to strike a deal. AvailableMedia currently has relationships with broadcasters and publishers across Canada, including YTV Canada and Cineplex Odeon.