Wanted: Promo partners

8 Mile

8 Mile

Primary Target: 18+

Release Date: November 8, 2003

Storyline: Rumoured to be semi-biographical, 8 Mile challenges bad-boy hip-hop icon Eminem to see if he can act as well as he raps. A drama, the film is about a young man’s struggle to find the strength to overcome the boundaries that define his life.

Talent: Eminem, Kim Basinger, Mekhi Phifer, Brittany Murphy, Taryn Manning

Studio/Distributor: Universal Studios

Promo Contact: Kyle Mosley, publicity and promotions, (416) 491-3000

Existing Promo Partners: None announced

Harry Potter and the Chamber of Secrets

Primary Target: Kids, tweens and family

Release Date: November 15, 2002

Storyline: Based on the second novel in the popular series of children’s books by J.K. Rowling (following Harry Potter and the Sorcerer’s Stone). A darker tone permeates this film, but there’s more action and humour as Harry tries to stop the Chamber of Secrets from literally petrifying Hogwarts’ students in a traditional good versus evil tale.

Talent: Daniel Radcliffe, Sean Biggerstaff, David Bradley, Kenneth Branagh, Alfred Burke, John Cleese, Robbie Coltrane

Studio/Distributor: Warner Bros.

Promo Contact: Stephanie Brown, promotions and publicity, (416) 250-8384 ext. 387

Existing Promo Partners: Coca-Cola

The Lord of the Rings: The Two Towers

Primary Target: Kids and adults, skewed slightly male

Release Date: December 18, 2002

Storyline: Second instalment of the three-part LOTR series (based on the novels by J.R.R. Tolkien) has Frodo battling Sauron, Gollum and many other fierce creatures in his continuing quest to destroy the One Ring.

Talent: Elijah Wood, Sean Astin, Ian McKellen, Christopher Lee, Liv Tyler

Studio/Distributor: New Line Cinema, distributed by Alliance Atlantis in Canada

Promo Contact: Julia Caslin, promotions and publicity, (416) 967-1174

Existing Promo Partners: None announced

MVP 3 – Snowboarding (Most Valuable Primate)

Primary Target: Kids and extreme chimp sports fans

Release Date: Winter 2002/Early 2003

Storyline: After playing hockey and skateboarding, Jack, the multi-talented chimp, learns to snowboard in the third instalment of the MVP series. Throw in some bumbling bad guys, a snowboarding championship (chimpionship?) and there you have it.

Talent: Jack, Robby Benson, Bjorn Leines, Devin Drewitz, Trevor Wright, Gwynyth Walsh

Studio/Distributor: International Keystone Entertainment

Promo Contact: Christina Mior, director of communications, (604) 873-9739

Existing Promo Partners: None announced

Daredevil

Primary Target: Teens and up

Release Date: February 14, 2003

Storyline: Based on the Marvel Comics series, Daredevil features a fearless hero who battles crime by night and is a blind lawyer by day.

Talent: Ben Affleck, Jennifer Gardner, Colin Farrell

Studio/Distributor: 20th Century Fox

Promo Contact: Julia Perry, theatrical publicity and promotions, (416) 515-3365

Existing Promo Partners: None announced

X-Men 2 (no official title yet)

Primary Target: Teens and above

Release Date: May 2, 2003

Storyline: This sequel to the hugely successful X-Men movie is still being produced in Vancouver, so there’s no official word on the plot yet. Many have speculated that there will be new mutants and a new X-Men character introduced.

Talent: Patrick Stewart, Hugh Jackman, Famke Janssen, Halle Berry, Ian McKellen, Anna Paquin

Studio/Distributor: 20th Century Fox

Promo Contact: Julia Perry, theatrical publicity and marketing, (416) 515-3365

Existing Promo Partners: None available

The Hulk

Primary Target: Teens and above

Release Date: June 20, 2003

Storyline: Bruce Banner unleashes his alter ego in a contemporary setting in this film adaptation of the classic Marvel Comics series.

Talent: Eric Bana, Jennifer Connelly, Sam Elliott, Nick Nolte, Josh Lucas

Studio/Distributor: Universal Studios

Promo Contact: Kyle Mosley, publicity and promotions, (416) 491-3000

Existing Promo Partners: None announced

Sinbad

Primary Target

Kids ages 5 and up

Release Date: Summer 2003

Storyline: Animated feature about Sinbad’s four fantastic adventures. He must confront Eris, the Goddess of Chaos, restore calm to Syracuse, retrieve the stolen book of peace and save his childhood friend.

Talent: Voices of Brad Pitt, Catherine Zeta-Jones, Joseph Fiennes, Michelle Pfeiffer

Studio/Distributor: DreamWorks

Promo Contact: Shannon Nicosia, licensing and publicity (818) 695-5000 ext. 3296

Existing Promo Partners: Burger King

Air Bud Spikes Back

Primary Target: Kids ages 4 to 15

Release Date: Fall 2003 (to be confirmed)

Storyline: Buddy, the famous ‘sport-mastering’ golden retriever, takes on beach volleyball this time around. He gets dognapped, leading master Andrea on a trek to California to save him.

Talent: Buddy, Katija Pevec, Jake Smith, Tyler Boissonnault, Edie McClurg, Cynthia Stevens

Studio/Distributor: International Keystone Entertainment

Promo Contact: Christina Mior, director of communications, (604) 873-9739

Existing Promo Partners: None announced