Have a cold one on MBNA

I've been immersed in the world of credit cards for the last couple of weeks as I hammer out a story about credit card marketing trends in Canada. When I was young, credit cards were always a symbol of prestige, or status. I'd feel like a real adult when I got my first card. Gold. Platinum. And now... um... 'I Am Canadian'? Imagine whipping that out to pay for... say... lunch with your soon-to-be-father-in-law, or a business associate?

I’ve been immersed in the world of credit cards for the last couple of weeks as I hammer out a story about credit card marketing trends in Canada. When I was young, credit cards were always a symbol of prestige, or status. I’d feel like a real adult when I got my first card. Gold. Platinum. And now… um… ‘I Am Canadian’? Imagine whipping that out to pay for… say… lunch with your soon-to-be-father-in-law, or a business associate?

I realize Molson must have good reason – like the opportunity to build a list of beer buddies, for example. But as a good source of mine recently remarked, do people actually use their cards more, or sign up for yet another credit card, just because of the face or brand it sports? Or worse still, because of the promo item, which in Molson’s and MBNA’s case is a free T-shirt or baseball cap?

Having said all that, I’m ashamed to admit I signed up for my first card because they offered me a crucial addition to my bare university kitchen – a Tupperware sandwich box.

Cheers – Bernadette Johnson Editor, Strategy Direct+Interactive

BTW: Welcome to my blog… feel free to send your comments/feedback to bjohnson@brunico.com.