Fishing for results

Clients, this one's for you. We've just wrapped Strategy Direct+Interactive's Top Ten Interactive Campaigns competition. And like many other competitions we run - or even for just a simple case study/profile in the pub. - it's like pulling teeth to get clients to give up any semblance of results.

Clients, this one’s for you. We’ve just wrapped Strategy Direct+Interactive’s Top Ten Interactive Campaigns competition. And like many other competitions we run – or even for just a simple case study/profile in the pub. – it’s like pulling teeth to get clients to give up any semblance of results.

Yeah, Yeah. It’s for competitive reasons. I know. But what exactly are you giving away? All I’m really looking for is a percentage of objective met, or the number of people the Web site, for example, attracted – anything that indicates success, and ultimately, why you deserve to be profiled.

Besides, it’s the perfect opportunity to learn from one another. And in doing so, further this science that is marketing… Can’t we all just get along?

Cheers – BJ

Watch for the Top Ten results in the Oct. 7th issue of Strategy D+I, or online at www.strategymag.com Oct. 4th.