Video kills the traditional toy

Video kills the traditional toy

Top five national advertisers in the toy category (2001)

1. Sony Corporation

2. Nintendo Co. Ltd.

3. Microsoft Corporation

4. Mattel Division

5. Sega Corporation

The category Toys includes the following:

* Dolls & stuffed animals (including accessories)

* Games: Board & Card

* Hobby Kits: Handcrafts, Fabric, Yarn, Notions

* Toys

* Video Games & accessories

For more product information contact Kevin Kenny (VP, national sales) at: (905) 940-5431

All data courtesy of Nielsen Media Research

Copyright 2002 Nielsen Media Research.