Movers & Shakers



Chris Armstrong will return to New York City as vice-chair of sales and marketing for TD Waterhouse USA. He has worked with Toronto-based TD Bank Financial Group as EVP, marketing since 2000 and added the responsibilities of chief marketing officer in 2001. Armstrong joined Canada Trust in 1996.

Toronto-based Corus Entertainment has named Tina Giontsis director of marketing, Max Trax and Content Distribution. Most recently, Giontsis worked with Rogers Cable for 15 years, culminating her tenure as marketing manager, digital programming.

Keith Puiu has been named president & CEO of Abbottsford, B.C.-based Ubiquity Bank of Canada, a new national virtual bank that launched on April 19. He brings with him 30 years of banking experience and corporate leadership. Puiu is also president and CEO of Ubiquity parent company Prospera Credit Union, a position he has held for the past four years.


Toronto-based Goodgoll Curtis has changed its name to Goodgoll Vendramin. Benjamin Vendramin, who joined the agency two years ago as CD, is now partner and executive CD.

Heather Fraser has departed Taxi. She had been in the planning phase of launching Taxi Health. The agency’s chairman and CEO, Paul Lavoie, told Strategy the departure ‘was amicable. Fraser did a fantastic job during her 10-year tenure here.’ He stresses Taxi is committed to its brand assignments for Viagra, Zithromax, and Detrol, and its relationship with Pfizer. Fraser says that, ‘I’m a builder by nature. Taxi’s at a good point, it has remarkable talent. It’s time to build something new.’

Lynne Kilpatrick has stepped down from her role as president of Toronto-based Spencer Francey Peters. SFP is a division of integrated branding and marketing communications firm Motivus which was recently acquired by Toronto-based Cundari Group.

Montreal-based Cossette Communication Group has appointed Alain Gignac VP, product and development. Gignac will develop business within, and outside of Quebec. Recently, he headed Cossette’s Blitz division in Montreal. Replacing Gignac, Danièle Perron has assumed the role of VP and GM of Blitz, Data & Promotion.

Brian Hickling has joined Halifax-based Corporate Communications Limited (CCL) as CD. His 20 years of ad experience include stints at Saatchi & Saatchi and ChiatDay. In 2002, Hickling launched his own agency, Bright Red Communications, along with co-founder Leslie McCallum.


Louise Clements has joined Rogers’ The Women’s Group Websites as VP, and as GM of Most recently, Clements worked as managing director of Boston-based wireless marketing company m-Qube’s Canadian division.

Chum Radio has promoted Chris Gordon to VP and GM from his former position as radio operations manager. He will oversee Chum’s four Ottawa-based stations, including 580 CFRA, 93.9 BOB-FM, Team 1200, and Majic 100.