Canadian Tire A Bike Story
‘Even describing this commercial I get choked up. I’ve been that kid. It’s really a heartfelt commercial. They could run that commercial today and it would stomp on the crap they’re doing now.’
Marc Stoiber, ECD, Grey Worldwide, Vancouver
‘This ad connects Canadian Tire to the fabric of Canadian
childhood dreams. As a kid growing up in Windsor, I used the catalogue
to decide on my gifts – and this spot is brilliantly produced and acted. Canadian Tire recognized its power when they brought it back for
their 75th anniversary.’
David Strickland, SVP marketing, Zellers, Toronto
Mr. Christie you make good cookies
‘It seems a little quaint and naïve now 25 years later, but I remember a teacher leading kids on a school trip and they were all connected by a rope. And as they sat they all had cookies and one of the kids looked up and said: ‘Mr. Christie, you make good cookies.’ So many ads are shouting for attention today and not being true to the brand character. That’s a campaign that really built the brand because it gave its soul and its DNA. And as a concept it has such legs that it’s carried the brand for over 20 years.’
Noel O’Dea, president, Target Marketing, St. John’s, Nfld.
Who are the brains behind the indelible ads?
Bike Story:
Agency: Doner Schur Peppler
Creative: John De Cerchio, Tim Teegarden
Director: Bill Irish, The Partners’ Film Company
When: 1989
Mr. Christie:
Agency: McCann-Erickson
Creative: Stu Eaton
When: circa 1971
