Top Agency – DDB Canada

Eight years. That's how long DDB Canada has ruled first place in the agency rankings. But just how important is this honour to Frank Palmer?

Eight years. That’s how long DDB Canada has ruled first place in the agency rankings. But just how important is this honour to Frank Palmer?

Very. So much so that after a dismal 49th ranking in 1992, Palmer hired EVP creative strategist Ron Woodall to turn the agency around, creatively speaking. Which he did.

However, when it comes right down to it awards are simply a ‘bonus for having created magnificent campaigns for our clients,’ says Palmer. And magnificent they are. The quirky BC SPCA spot that depicts a guy scratching a pal’s belly. The Super Seven superheroes. (Don’t you wish you could be Relaxo, shown left?) Groundbreaking work for Richmond Centre (for more on this effort, see Who to Watch, p. 17).

Some of you are likely thinking: ‘Whatever. What really matters is results.’ But there’s no denying that DDB, which experienced double-digit growth in revenue in 2004, is on to something. Notes Palmer: ‘If you really go into depth on the clients that won creative awards, you will see that their products or services have done much better than those that didn’t get recognized for great creative.’

So now that that’s out of the way- where will the native Vancouver shop, which has a knack for hanging on to talent (CD Alan Russell has been there for 17 years), go from here? With new clients Midas, Sierra Wireless and Dell onboard, you can bet DDB will shoot for a ninth straight year. Ranking

DDB 687

Taxi 334

Downtown Partners 258

Rethink 250

TBWA 152

BBDO 133

MacLaren McCann 97

Bos 90

Cossette 77

Diesel 70

Extreme Group 65

FCB 61

Zig 52

Target Marketing 50

Axmith McIntyre Wicht 33

J. Walter Thompson 33

Grey Worldwide 30

John St. 30

Marketel 28

Arnold Worldwide 26

Publicis 26

Saatchi & Saatchi 26

PALM Publicite 24

GJP 23

Highwood Communications 23

Leo Burnett 22

Holmes & Lee 21

Flavour 19

Lg2 18

Lowe Roche 17

Pirate Radio & TV 16

Allard Johnson 15

Bensimon Byrne 15

Ogilvy & Mather 15

ACLC 12

Enterprise Advertising 10

Hot Tomali 7

Amen 6

Doug 6

Trigger Communications 6

Young & Rubicam 6

Cundari Integrated 5

DeWitt Somers 5

Note:This article has been updated to include Arnold Worldwide, which was accidentally omitted in the original version.