Hires that make you go hmmm



It seems like only yesterday that we were writing about the new VP marketing at Kellogg Canada. Actually, it was under two years ago that Guillermo Maquivar, an import from Kellogg’s Brazil, had taken over the post from Mark Childs, who’s now at Campbell’s. Recently, Casey Futterer was tapped to run the show. Hailing from Procter and Gamble, where he was business unit director for health and beauty care, Futterer has 15 years of marketing experience under his belt. He will be responsible for new product developments, advertising and product promotion strategies.

There have been a slew of promotions at Saint John, NB-based Moosehead Breweries, buoyed by some pretty impressive growth. On the marketing side, Jim Eagles is now VP sales & marketing. He will be responsible for Moosehead’s national advertising and marketing efforts, as well as the company’s sales and marketing activities in the Maritime Provinces. Other members of the marketing team have also moved up the ladder: Mathew Johnson is now marketing director, Jill Macleod is brand manager, responsible for the Alpine brand in the Maritimes, Bruce Robinson is VP, international and contract sales. Steve Poirier is now EVP. Poirier says the shifts are reflective of the fact that ‘the total business has doubled’ in the past four years. Moosehead is planning a new marketing campaign for May.

Joanna Marcovici moves from hoops to fairways as sponsorship manager of Royal Canadian Golf Association. She was formerly with the NBA Canada. Marcovici’s RCGA portfolio will include 22 championships in 2005 – including the Bell Canadian Open, 10 national amateur competitions, and six regional BMO Financial Group Future Links Junior championships.


ZiG is clearly gearing up for its hefty Molson account, worth an estimated $50 million. The shop has announced several newcomers – and a couple of them have beer backgrounds.

Notably, copywriter Andrew Bradley has worked on campaigns for Molson, along with McDonalds, Bell, Kodak and General Motors during stints at MacLaren McCann, Cossette and Ogilvy & Mather. And strategic planner Mark Aronson has handily been employed at both Bensimon*Byrne (Molson’s former AOR) and Grip (Labatt’s current AOR).

The rest of the hires include AD Allan Mah, who has worked on campaigns for Panasonic, Rogers and Kraft Foods, and creative team Michael Murray and Jason Hill, who have experience on Nokia and Nissan while at TBWAToronto and TBWA Manchester, U.K. Meanwhile, strategic planner Jennifer Breton, who has worked on Pillsbury, Kellogg and Bell Mobility, will handle several Unilever brands.

The position of president and CCO at ACLC Advertising is now vacant, thanks to the recent departure of Neil McOstrich. Formerly SVP and CD at DDB Canada, McOstrich was hired by Toronto-based ACLC in Dec. 2003, presumably to inject more creativity into the shop.

The news comes as a second major blow to ACLC, which also just lost the Honda account.

The creative team at LXB Communication-Marketing welcomes Pier Lalonde, who takes over as CD at the Montreal office. Lalonde’s held key creative positions at Marketel and Prisme in Montreal, and Parallel Advertising in Calgary. LXB’s client list includes Telus, Abbott Laboratories, Bristol Myers-Squibb, GlaxoSmithKline and Université Laval.

Publicis Toronto has added Richard Fofana and Dean Foerter to its strategic planning division. Fofana comes from Molson, where he was a research director working closely with creative teams at John Street and Taxi. Foerter was previously with GJP, where as account director and strategic planner, his client list included Vincor and the LCBO.