Total respondents: 415
My company CEO’s involvement in marketing is…
too involved: 6.5%
very involved: 33.5%
somewhat involved: 34.9%
limited: 18.3%
nonexistent: 6.3%
did not answer: 0.5%
I would define my brand’s ad image as…
just right: 57.4%
bland: 29.4%
edgy: 11.3%
did not answer: 1.9%
The biggest issue facing the marketing industry currently is…
ROI pressure: 36.5%
ad clutter: 23.2%
media fragmentation: 14%
accountability: 8.5%
consumer being in control: 7.7%
privacy: 5.3%
corporate responsibility: 3.4%
did not answer: 1.4%
I would describe my relationship with my agency as…
excellent: 16.4%
very good: 28%
good: 32.3%
fair: 11%
troubled: 4.3%
very troubled: 1%
did not answer: 7%
My title is…
president: 1.2%
CMO: 1.2%
VP marketing: 13%
director of marketing: 4.6%
marketing manager/co-ordinator: 37%
brand manager: 10.6%
ad manager: 5.3%
communications manager/director: 3.8%
director of business development: 1.7%
consumer relations manager: 1.9%
research director/manager: 1.2%
sales director/manager: 1.9%
none of the above: 15.2%
did not answer: 1.4%
I am…
male: 52%
female: 46.5%
did not answer: 1.5%
I am in the following age bracket:
under 26: 2.7%
26-35: 29.9%
36-45: 38.5%
46-55: 21.9%
56+: 5.3%
did not answer: 1.7%
My salary is in the following range:
under 30K: 0.7%
31K-50K: 9.4%
51K-70K: 18.3%
71K-100K: 34.7%
101K-150K: 19%
151K-200K: 6%
201K plus: 5.1%
did not answer: 6.8%
I last had a raise…
one year ago or less: 75.1%
one to two years ago: 16%
three to four years: 4.8%
five to six years: 0.5%
more than six: 0.5%
did not answer: 3.1%
My last raise amounted to ___ % of my annual salary.
2-5%: 64.5%
6-10%: 18.6%
11-15%: 7.2%
16-20%: 1.7%
21-25%: 1.9%
26%+: 1%
did not answer: 5.1%
My level of job satisfaction is…
very high: 16.4%
high: 40.2%
so-so: 34.4%
low: 5.1%
very low: 3.4%
did not answer: 0.5%
I foresee myself working at my company for a total of…
under one year: 6.5%
1-3 years: 19.5%
3-5 years: 19.3%
6-10 years: 28.4%
11-15 years: 7.2%
16-20 years: 8%
21-30 years: 6.3%
30+ years: 3.4%
did not answer: 1.4%
The number of people who work in my department is…
under 5: 29.2%
6-10: 26.5%
11-15: 9.6%
16-20: 9.2%
21-50: 17.8%
51-100: 2.9%
101-200: 1.7%
201+: 2.4%
did not answer: 0.7%
I would describe morale in my department as…
excellent: 6%
very high: 13.5%
high: 36.6%
fair: 32.5%
low: 7.6%
very low: 1.9%
did not answer: 1.9%
My manager is…
male: 69.9%
female: 27.5%
did not answer: 2.6%
I prefer my manager to be…
male: 10.8%
female: 3.4%
doesn’t matter: 84.3%
did not answer: 1.5%
The biggest attraction for me when planning a career move is…
opportunity for professional development: 48.2%
support of senior management
for marketing dept: 26%
company’s reputation for
innovative marketing: 16.2%
opportunity to advance quickly: 8.2%
did not answer: 1.4%
The thing that most influences loyalty for my company is…
well-managed company: 34.2%
camaraderie of workplace: 17%
respect for personal marketing contributions: 14.9%
creativity of workplace: 14.7%
leading salary and benefits: 10.1%
non-stressful environment and pace: 7.2%
did not answer: 1.9%
In the past year my marketing budget has…
increased a lot: 10.8%
increased a little: 35.2%
stayed the same: 25.8%
decreased a little: 15.7%
decreased a lot: 8.9%
did not answer: 3.6%
When it comes to new marketing disciplines, in the last year I have spent the most money on…
brand integration: 61%
viral marketing: 10.4%
SMS: 5.5%
advergaming: 3.1%
blogs: 1.2%
did not answer: 18.8%
When it comes to new marketing disciplines, in the next year I will spend the most money on…
brand integration: 56.6%
viral marketing: 15.2%
SMS: 4.8%
advergaming: 1.9%
blogs: 1%
did not answer: 20.5%
My marketing department is…
growing in size: 33.2%
remaining the same: 55.2%
shrinking in size: 10.4%
did not answer: 1.2%
The influence of my marketing department is…
growing: 52.3%
remaining the same: 38.1%
shrinking: 8.9%
did not answer: 0.7%
