Hires that make you go hmmm…



Toronto-based Yahoo Canada has hired Kerry Munro, formerly senior director, new ventures, alliances and applications at Bell Canada, as its GM. Munro hopes to forge stronger alliances with partners and is planning a conventional media push. He’s also looking to hire more team members.

St. Catharines, Ont.-based Meridian Credit Union has snagged 20-year marketing vet Randy Weyersberg, who was most recently Campbell’s chief marketing & communications officer. The union is gearing up to ‘reinvent full-service neighbourhood banking.’ New marketing will launch in the next eight to 12 weeks.

Two new folks have joined Mitsubishi Motor Sales of Canada: Gary Sappleton, whose background includes Cineplex and Alliance Atlantis, is marketing and ad specialist. Don Ulmer is product planning and pricing manager. The team is gearing up for the mid-June launch of the new Eclipse.

David Giguère, formerly VP business development strategy at Rona, will join Montreal-based Loto-Québec as VP marketing, Société des casinos du Québec, May 16. He replaces Michael St. Germain.


One-time director Kevin Shortt is the newest associate CD at Vancouver’s Tribal DDB. With a solid background in writing and directing, Shortt was hired, says CD Bruce Sinclair, to help give ‘consumers a little bit more’ online. The first fruit of Shortt’s labour: the B.C. Dairy Foundation’s ‘Second Chance Cave Man’ spots (http://www.drinkmilk.ca/‘>www.drinkmilk.ca; see Creative, page 24.) Shortt has worked as a story editor on the New Addams Family.

Fresh from allying with DDB Vancouver to win Mountain Equipment Co-op, Montreal-based Republik advertising + design has opened Publik impact + influence for PR, events and promos. VP Sebastien McQuade has already signed the North American Hockey League, to improve its ‘big image problem.’

TAXI NY has a CD. Dan Morales, who has worked for Cliff Freeman & Partners, is settling into the new location of the Canadian agency.