01/15-18.
National Retail Federation Convention & Expo. Karen Elliott House, SVP, Dow Jones & Company and publisher of The Wall Street Journal, joins other panelists to discuss the effects of everything from interest rates to terrorism on global markets. NYC. 202.783.7971. www.nrf.com.
01/25.
strategy’s Breakfast Briefing series presents Understanding Men: Metro vs. Retro. There’s a whole world of men beyond the Neanderthal ‘retro’ and the primped and pampered ‘metrosexual’ often portrayed in advertising. Hear the surprising and enlightening results of new worldwide research from Leo Burnett on men and marketing, and join a discussion about who’s marketing to men well (and badly) here in Canada. The MaRS Collaboration Centre, Toronto. 416.408.2300 x508. www.strategymag.com/understanding men.
01/26.
The Marketing Hall of Legends Gala will honour retail star Harry Rosen; John Cassaday of Corus Entertainment; and BlackBerry creators Mike Lazaridis, president & co-CEO, and Jim Balsillie, chairman and co-CEO, Research In Motion, among others. The American Marketing Association’s Toronto chapter and Toronto-based executive search firm Mandrake began the MHOL last year to honour the stars of Canada’s marketing industry. Granite Club. Toronto. 416.254.0066. www.marketinghalloflegends.ca/
02/12-15.
American International Toy Fair.
More than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products. A good place for scoping out the next big thing in toys and kids’ entertainment and negotiating marketing tie-ins and licensing deals. Presented by the NYC-based Toy Industry Association. Jacob K. Javits Convention Center. NYC. 212.675.1141. www.toy-tia.org.
Other notable dates.
01/26-27.
The Canadian Institute’s 12th Annual Advertising and Marketing Law conference. Some of the ground covered will be understanding how the new Consumer Protection Act will affect your campaign and examining new guidelines, standards and regulations governing marketing towards children. Marriott Bloor Yorkville, Toronto. 416.927.7936/877.927.7936. www.CanadianInstitute.com/advertising.
03/01-03.
Presented by Palo Alto, Calif.-based New Communications blogzine, The Second Annual New Communications Forum will bring together communications professionals including blogging pioneer and author of The Weblog Handbook Rebecca Blood, who will talk about how blogs, wikis, podcasts, RSS and other emerging tools are being harnessed for marketing purposes. Sheraton Palo Alto Hotel, Palo Alto, Calif. 650.331.0083. www.newcommforum.com.
03/08-09.
The Promotion Marketing Association Annual Conference. The NYC-based organization presents its annual confab ‘Branding 360° – Activating Innovation’ where global brands offer insights on the latest developments in the world of promotions and integrated marketing. Hyatt Regency Hotel, Chicago. 312.565.1234. www.pmalink.org.
