03/1-3.
What’s the next big thing in media? This and other topical questions will be answered at The American Association of Advertising Agencies’ Media Conference and Trade Show. Speakers include Brad Santeler, director of media services, Kimberly-Clark, who will offer his take on strategic total communications planning, and Jim Poh,
director of creative content distribution at Crispin Porter + Bogusky on how to sell non-traditional media ideas to your clients. Presented by the American Association of Advertising Agencies. Royal Pacific Resort, Orlando. 212.682.2500. www.aaaa.org
03/12-15.
At the IEG’s 23rd Annual Sponsorship Conference, 1,200 leading sponsors, rights holders and agencies converge to hear speakers like Tom Peyton, VP national advertising, American Honda Motor Company, who will talk about how his company cut costs and raised return for a long-term program. Presented by Chicago-based IEG, publisher of the IEG Sponsorship Report. Hilton, Chicago. 800.834.4850. www.IEG2006.com
04/3-7.
MIP-TV featuring MILIA. MIP is the TV market to end all TV markets. What’s in it for marketers? The opportunity to strike co-branding, product integration, licensing deals – the list goes on. With all sides of the equation represented and with folks flying in from all over the world, MIP is a rare chance to build relationships and make deals. And it now also includes MILIA, a conference dedicated to digital content across traditional and emerging interactive platforms like digital media, interactive TV, the Internet and mobile industries. 33.1.4190.4400. www.miptv.com
Other notable dates.
02/15-16. Second National Retail Flyer Symposium and First National Flyer Awards, Retail Advertising Club, Delta Chelsea Hotel, Toronto, 416.495.6826, www.rac.to.
02/21-04/13. 2006 NABS Ad Auction, National Advertising Benevolent Society, 416-962-0446, nabsadauction.org.
02/23. Better Radio Advertising, Association of Canadian Advertisers, Toronto, 416-964-3805, www.ACAweb.ca.
02/23-24. Marketing Research Boot Camp, American Marketing Association (Toronto), Hilton, Toronto, 800.AMA.1150, www.marketingpower.com.
02/27-03/1. Linking Customer Feedback to Business Results, Institute for International Research, Bonaventure Resort and Spa, Fort Lauderdale, Fla., 888.670.8200, iirusa.com.
03/1. B2B Conference, Canadian Marketing Association, Westin Harbour Castle Conference Centre, Toronto, 416.644.3748, www.the-cma.org.
03/1-3. The Second Annual New Communications Forum, New Communications blogzine, Sheraton Palo Alto Hotel, Palo Alto, Calif., 650.331.0083, www.newcommforum.com.
03/2. Better Creative Workshop, Association of Canadian Advertisers, Toronto, 416-964-3805, www.ACAweb.ca.
03/7-10. Maximize Marketing Impact on Sales Effectiveness, American Marketing Association/Rollins College, Winter Park, Fla., 800.AMA.1150, www.marketingpower.com.
03/13-14. The Digital Asset Management/Marketing Operations Management Symposium, Henry Stewart Conferences, Hilton New York, NY, +44 (0) 20 7404 3040, www.DAMusers.com.
03/14. Advertising Hall of Fame, American Advertising Federation, Waldorf-Astoria, NYC, 800.999.2231, www.aaf.org.
03/21. Bringing Your Brand To Life, U.K.-based Marketing Magazine, Dorchester, London, 020 8267 4533, www.brandtolifeconference.com.
03/26-28. Interactive Promotion Summit, Promo Magazine, Caesar’s Palace, Las Vegas, 248.543.7440, www.promotionsummit.com. For more details about these events, visit www.strategymag.com/events/
