Nielsen spend trends

Top Spenders in Canada

Top Spenders in Canada

Company rank on total media ($)

Market: National

Period: January to November 2005

1. Procter & Gamble

2. GM Corporation

3. Rogers Communications

4. Government of Canada

5. BCE Corporation

6. Ford Motor Company

7. Provincial Government Lotteries

8. Wendy’s International

9. Telus

10. L’Oréal SA

All of the top 10 advertisers in 2005 were over $65 million in total

media expenditure.

Market: National

Period: January to November 2004

1. Procter & Gamble

2. Rogers Communications

3. GM Corporation

4. Ford Motor Company

5. Chrysler Dodge Jeep Dealers Association

6. BCE Corporation

7. Government of Canada

8. Hudson’s Bay Company

9. L’Oréal SA

10. Misc. performances in theatres/clubs etc.

Source: Nielsen Media Research

Ad spend by medium

Period: January to November

2005

Total Media $6.88 billion

TV $3.03 billion

Daily Newspaper $2.50 billion

Magazine $522 million

Radio $448 million

Out of Home $375 million

2004

Total Media $ 6.61 billion

TV $3.01 billion

Daily Newspaper $2.33 billion

Magazine $502 million

Radio $433 million

Out of home $337 million

Category rank on total media

Period: January to November 2005

1. Retail $964 million

2. Automotive $867 million

3. Entertainment $487 million

4. Food $475 million

5. Financial &

Insurance Services $373 million

6. Local Automotive

Dealer Advertising $347 million

7. Travel & Transportation $329 million

8. Restaurants, Catering

Services, Night Clubs $291 million

9. Telecommunications $264 million

10. Cosmetics & Toiletries $237 million

Period: January to November 2004

1. Automotive $936 million

2. Retail $913 million

3. Food $488 million

4. Entertainment $470 million

5. Financial &

Insurance Services $348 million

6. Local Automotive

Dealer Advertising $338 million

7. Travel & Transportation $321 million

8. Restaurants, Catering

Services, Night Clubs $272 million

9. Cosmetics & Toiletries $229 million

10. Telecommunications $214 million

Source: Neilsen Media Research