Be there



Understanding Youth.

Once again, Canada’s youth marketing community will gather to find out how to connect with the ever-changing, subcultural, interactivist Gen and to learn from brands that boldly go in new directions. In a featured session, Paul Kurnit, president and founder of KidShop & Kurnit Communications, will investigate what’s next in ‘Youth Culture Deconstructed.’ York Event Theatre, Toronto. 416.408.2300 x313.


Cannes Lions 2006

International Advertising Festival. Highlights include The Cannes Debate, featuring Tom Freston (president/CEO, Viacom), Maurice Lévy, (chairman/CEO, Publicis Groupe SA), and JF Decaux (chairman/co-CEO, JC Decaux), looking at how new technology is fragmenting audiences and what this is doing to traditional media owners. As well, Maurice Saatchi from M&C Saatchi will discuss ‘The Strange Death Of Modern Advertising’ and what to do when you’re about to be buried. Cannes. 44 (0) 20 7239 3400.


Shopper Insights in Action.

This event helps participants understand consumers’ behaviour at retail – why people buy – and offers tips for ensuring survival in today’s competitive retail environment. Hear from top retailers including Simon Langford, Global RFID Strategy at Wal-Mart, and top manufacturers including Claire Quinn, Director of Shopper Marketing at Coca-Cola. Presented by the Institute for International Research. Chicago Hilton & Towers, Chicago. 888.670.8200.


05/09. Advertising Standards Canada 2006 Annual Meeting. Keynote is pollster and commentator Allan Gregg who will be speaking on ‘Building Trust in a time of Skepticism: Insights for Advertisers.’ Sutton Place Hotel, Toronto. 416.961.6311. x224.

05/10. Strategy presents Understanding Women: Welcome to the Real World. Keynotes include Unilever president Jeffrey Allgrove and boomer expert Martha Barletta. York Event Theatre, Toronto. 416.408.2300 x313.

05/11. NABS Gala. Help the National Advertising Benevolent Society help industry members in need. Koolhaus, Toronto. 416.962.0446.

05/11-12. Metrics-Driven Marketing Performance Workshop. Speakers include Dr. H. Paul Root, AMA/former CMO of the Marketing Science Institute in Cambridge, Mass. Austin Intercontinental Hotel, Austin, Tex. 800.363.6566.

05/18. C3 Conference 2006: Crossroads of Customer Contact. Hosted in part by the Association du marketing relationnel (AMR). VP research Bernard Elliott, of research/analysis company the Gartner Group, will show how orgs can be transformed by the introduction of new communication channels. Le Capitole à Québec. 514.735.7201.

05/24-26. Canadian Newspaper Association Annual Conference. This year’s confab will focus on a new study on the profile of young newspaper readers as well as online publishing initiatives. Casino Nova Scotia Hotel, Halifax. 416.923.3568.