MAJOR EVENTS
06/07.
Mobile Marketing Forum.
Presented by the Mobile Marketing Association, this forum has an introductory and an advanced track to accommodate where you are on the learning curve. Topics include ‘Monitizing the Mobile Channel,’ featuring speakers such as Jean Berberich, mobile consumer strategies for Procter & Gamble, on the impact the third screen is having on traditional media; and ‘Mobile Video & Mobile Marketing: When, Where and How?’ during which Cyriac Roeding, VP, mobile, CBS, will discuss the realities of mobile video and the role and impact of video advertising. New York Marriott Marquis Times Square, NYC. 303.415.2550.
www.mobilemarketingforum.com.
06/19-22.
Licensing International 2006: The Brand Builders.
There are always a lot of deals to make at the licensing show, not to mention content that can offer marketers advice on how to strike them. For instance, Sherice Torres, VP of Nickelodeon consumer products, will share ‘How to select and pursue the best license for your company’ while Tim Rothwell, president, Worldwide Consumer Products Media Group, Marvel Entertainment, will offer his take on ‘What’s Hot in Entertainment Licensing.’
Javits Convention Center, NYC. 212.951.6600. www.licensingshow.com.
06/20.
ARF Audience Measurement Symposium.
IPTV, VOD, ITV, mobile, wireless and iPod – everyone’s talking about these new media opportunities, but the question is what’s the best way to measure them? This event will provide a discussion, moderated by Stephen Kim, director of media research at MSN, about the alternative new measurement solutions that have been created. Also, media guru Erwin Ephron participates in a debate on engagement versus disengagement. Presented by the Advertising Research Foundation. Millennium Broadway Hotel, NYC. 212.751.5656. www.thearf.org.
OTHER NOTABLE DATES
06/08-09.
Digital Marketing Conference.
Sessions include ‘Adding Mobile to Your Initiatives,’ with Sprint’s director of data communications services John Styers, and ‘Teens Tell the Truth About How They Consume Media,’ featuring Teen People’s panel of adolescent Trendsetters. Marriott Marquis, NYC. 646.654.5167. www.digitalmarketingconference.com.
06/13-15.
Connecting with Kids.
Such youth experts as Disney Online’s Ken Goldstein and Atlantic Records’ Camille Hackney discuss trends in kids and youth marketing such as marketing with new media, adjusting to changing ethical expectations and experiential marketing. DoubleTree Guest Suites Hotel, Chicago. 305.667.4705. www.trademeetings.com.
06/19-20.
Scientific Marketing: Modeling and Optimization for Strategic Promotions.
This course presents a comprehensive approach to promotion design that integrates state-of-the-art data analytics, marketing science, pricing models, and optimization. MIT, Cambridge, Mass. 617.324.1902. web.mit.edu.
06/19-23.
Individual Choice Behavior: Theory and Application of Discrete Choice Analysis.
For marketers who want to understand and predict consumer choices, demand, and market share, the course includes an in-depth study of discrete choice models. Includes hands-on experience. MIT, Cambridge, Mass. 617.324.1902. web.mit.edu.
06/20.
DM Days New York Conference & Expo.
Keynotes include ‘Convergence 2.0: Multichannel Marketing in a Digital Age’ with Yahoo!’s Ron Belanger, and ‘Adding Value and Measuring Results for Direct Marketers’ with Alan Boughen, Partner, Director New York, NeoSearch@Ogilvy. Jacob K. Javits Convention Center. New York. 212.790.1500. www.the-dma.org.
06/28-29.
Toronto-based OpenDialogue present the 2nd Annual Marketing to Baby Boomers: How to Capture the Spending of the Most Powerful Demographic in History. The Old Mill Inn, Toronto. 416.526.4578. www.opendialogueinc.com
07/5-7.
Canadian Sponsorship Forum.
Execs from Cirque du Soleil, TrojanOne and more will talk about such topics as activating naming rights and getting your sponsorship to perform. Stampede Park, Calgary. 888.400.2228. www.canadiansponsorshipforum.com.
09/07-08.
Austin Game Conference 2006.
The conference covers everything from the technology of gaming to sponsorship and product integration. Austin Convention Center, Austin, Texas. 512.484.5574. www.gameconference.com
10/2-4.
Brand Manage Camp 2006.
Speakers include Sergio Zyman, former CMO of Coca-Cola and best-selling author of The End Of Advertising As We Know It and Scott Williams, CCO of Starwood Hotels & Resorts Worldwide. Williams will look at what you can learn from observation in the user environment how you can then import that knowledge for innovation. Zyman will discuss how challenging conventional business wisdom can help you make smarter, more profitable decisions. Grand Hyatt Denver. Denver. 856.988.8580. www.managecamp.com/
11/05-07.
Canadian Association of Broadcasters: 2006 Annual Convention.
Vancouver. 613.233.4035. www.cab-acr.ca.
11/06.
21st Annual London International Awards.
The awards honour preeminent work in Advertising, Design, and Interactive Media. The jury presidents this year are Graham Warsop of the Jupiter Drawing Room, South Africa (advertising and design) and Daniel Bonner, AKQA London (Interactive.) Hammersmith Palais, London. (44 20) 8426 1670/718.747.6747 (NYC). www.liaawards.com.
11/17.
Canadian Marketing Association Awards.
These awards honour excellence in results-producing marketing initiatives. 416.391.2362. www.the-cma.org
