Watercooler: Have we reached the tipping point from mass marketing to relationship marketing?

Yes 47.73%

Yes 47.73%

The notion that mass media rules supreme is dodoville; we’re in the

relationship marketing age

No 4.55%

The mass market model still rules

Maybe 47.73%

We’re testing non-mass media efforts, but still relying on the old mass model in the new relationship market