10/03.
The 2nd Annual Media in Canada Forum: Getting to Engagement
Keynote is U.K.-based Alan Rutherford, global media director for Unilever, the folks behind the innovative engagement plans for the likes of AXE and Dove. The closing speaker is Paul Woolmington, partner of NY-based media neutral hot shop Naked Communications. Presented in association with strategy. 89 Chestnut Avenue, Toronto. 416.408.2300 x313.
www.mediaincanada/forum
10/09-13.
MIPCOM is the global market for entertainment content. It’s a great place for marketers to spot trends and make branded content deals. One of the conference streams is ‘Advertisers and Content.’ Brands and agencies discuss the new revenue opportunities of the on-demand, mobile and Internet worlds with TV broadcasters and producers. Companies like Disney and Fisher-Price attend. Palais des Festivals, Cannes, France. Presented by the Reed Midem Organisation. 514.276.9038. www.mipcom.com
10/14-19.
Direct Marketing Association Conference & Exhibition 2006 features keynote Richard Branson, of Virgin. Over 140 sessions cover everything from the basics of direct marketing to the new brand contract: integrating brand with direct. Moscone Convention Center, San Francisco. 800.293.7279. www.dma06.org
09/21-22.
2006 Word of Mouth Marketing Forum
Presented by the American Strategic Management Institute, this conference examines metrics for determining ROI, turning negative buzz into positive and tools and technology for WOM. Speakers include Jim Calhoun, CEO, PopularMedia. Arlington, Va. 858.874.6876. www.asmiweb.com.
09/28-29.
Focalyst Executive Forum
Innovations and Insights in Reaching Boomers and Older Consumers. AARP and Kantar Group present this study on the 42+ population. It includes case studies from Best Buy, CBS, GM and Intel, among others. Lincoln Center, NYC. 203.966.0101. focalystforum.com
10/02-04.
Professional educator Marlton, NJ-based ManageCamp presents Brand Manage Camp 2006. Speakers include Sergio Zyman, former CMO of Coca-Cola and best-selling author of The End Of Advertising As We Know It and Scott Williams, CCO of Starwood Hotels & Resorts Worldwide. Grand Hyatt Denver. Denver. 856.988.8580. www.managecamp.com/
10/18-19.
Entertainment & Media Forum.
Entertainment and marketing leaders examine digital content, mobile entertainment, VOD, podcasting, brand integration, and the latest in media research and trends. Presented by Miami-based MFM Trade Meetings. Beverly Hills Hotel, L.A. 866.636.7350.
www.trademeetings.com.
11/05-07.
Canadian Association of Broadcasters: 2006 Annual Convention
Get a look at the equation from the seller/content provider’s point of view in such sessions as The New Advertising Pitch: Mobile, DVR, VOD, IPTV and the Canadian Ad Market – given the new digital platforms, what are the new rules? The Westin Bayshore Hotel, Vancouver. 613.233.4035. www.cab-acr.ca.
