11/13-15.
Achieving Engagement: New Marketing for a New Consumer.
The Institute for International Research presents this conference featuring case studies with marketing execs from MySpace, Pepsi, Target and the like who have used blogging, podcasting, VOD, branded entertainment, gaming, experiential and viral marketing. Hollywood Roosevelt, Hollywood. 888.670.8200. www.iirusa.com.
11/23.
Strategy’s Agency of the Year. Will Taxi win again? Be there and find out first hand. In addition, this year we introduce The B!G Awards that recognize the intellectual contribution of agencies with projects that go beyond advertising. The Next Level at the Docks, Toronto. 416.408.2300 x528. www.strategymag.com/aoy/2006/.
11/29-30.
DEMMX – Digital Entertainment Media + Marketing Conference & Awards. A 360 view on the rapidly evolving digital entertainment, marketing and media landscape presented by Billboard Magazine. Speakers include Vince Broady, head of entertainment, games and youth at Yahoo! And Mitch Feinman, SVP at Fox Mobile Entertainment. Hyatt Regency Century Plaza, Los Angeles. 646.654.5170. www.demmx.com.
11/05-07.
CAB 2006 Annual Convention.
The Canadian Association of Broadcasters’ yearly confab has lots to interest advertisers. For instance, Satisfying the Connected Consumer: Content Creation in a Wired and Wireless World looks at who is going to distribute multiplatform content and, more importantly, what’s the business model? The Hon. Bev Oda, minister of Canadian Heritage and Status of Women, keynotes. Westin Bayshore, Vancouver. 613.233.4035. www.cab-acr.ca.
11/17.
The Canadian Marketing Association Awards honour advertising that gets results. Westin Harbour Castle Hotel, Toronto. 416.644.3763 or 800.267.8805 x224. www.the-cma.org.
12/04-05.
Marketing to Men (Ages 18-34) Executive Summit.
Hosted by Adweek et al, this conference examines how to reach this fragmented market using everything from sports and videogames to music, movies and magazines. MGM Grand, Las Vegas. www.billboardevents.com.
12/04-06.
PDMA/IIR Voice of the Customer Conference.
Put on by the Product Development & Management Association and the Institute for International Research, presentations include Managing Insights Across a Global Portfolio of Brands with Michael Huie and Julie Bizzis of Whirlpool. Hilton San Diego Resort, San Diego. 888-670-8200. www.iirusa.com.
12/06-07.
Advertising: What’s Next? The Journey to 2010.
Presented by the Advertising Research Foundation, this workshop for senior executives addresses how to engage disengaged consumers and how to mobilize the new mobility. Argent Hotel, San Francisco. 212.751.5656. x217. www.TheArf.org.
