Canada’s Next Top Ad Exec Competition/Way More About Advertising Day @ DeGroote
The DeGroote School of Business at Hamilton, Ont.’s McMaster University is organizing a vehicle to give Canadian business students some real-world marketing experience. Canada’s Next Top Ad Exec Competition will challenge undergrads from across the country to develop an innovative launch campaign for the new 2008 Mitsubishi Lancer. The winner becomes ‘Marketing Champion’ and wins a Mitsubishi Lancer or Eclipse.
The DeGroote Marketing Association is appointing account managers at each business school to promote the competition in their community, and an interactive website provides participants with the tools to create a comprehensive, creative campaign (www.topadexec.com). All submissions will go through rounds of judging by a panel of industry experts including representatives from Mitsubishi Motors, BBDO and strategy. The creators of the top 10 submissions will be flown in to make their pitches live to the judging panel at Way More About Advertising Day @ DeGroote on March 19, 2007. That event will also explore advertising through workshops, an ad hits showcase and a schmooze event for industry, faculty and students to share ideas.
The competition is designed to create interaction between students and marketing professionals. ‘We are looking…to create a bridge between industry and our institutions so that broader and deeper awareness is available to us,’ says Marisa Caruso, DeGroote student and director of media relations for the initiative. ‘We want industry leaders to step forward and play a pivotal role in education – not just as sponsors who are throwing money at us to buy allegiance to their brands.’
To get involved, call 905-525-9140 ext. 27436.
12/06-08. 5th Annual Power of Branding Conference.
Presented by Toronto-based Federated Press, this conference includes Karen Gold, VP marketing, Second Cup on ‘Maximizing Brand Health’ and Jeremy Logan, VP marketing, Canadian Scooter Corp. (Vespa) on ‘Word-of-Mouth Branding.’ Toronto Hilton, Toronto. 800.363.0722 x243. www.federatedpress.com.
01/16. Intensive Internet Marketing Seminar
presented by the Canadian Marketing Association. This executive-level session will be led by Internet marketer Jay Aber, the inaugural instructor for CMA’s e-Marketing course. Toronto. 416.391.2362. www.the-cma.org.
02/01. Marketing Hall of Legends
This year’s six inductees include McDonald’s Canada’s George Cohon, LCBO’s Andrew Brandt, Vickers & Benson’s Terry O’Malley, Publicité BCP’s Jacques Bouchard, the ICA’s Rupert Brendon and Rogers Communications’ Ted Rogers. Granite Club, Toronto. 416.922.5400 x255. www.marketinghalloflegends.ca.
