Real beauties

The ugly side of the beauty biz? Not here. In this edition of Brand Diaries, we detail, month by month, the flawless execution that two high-profile brands - Dove and Garnier - underwent to produce campaigns that either helped put Canadian marketing on the map globally (in the case of Dove) or took an established international brand (100+ year-old Garnier) and orchestrated a sublime domestic launch. Read on.

The ugly side of the beauty biz? Not here. In this edition of Brand Diaries, we detail, month by month, the flawless execution that two high-profile brands – Dove and Garnier – underwent to produce campaigns that either helped put Canadian marketing on the map globally (in the case of Dove) or took an established international brand (100+ year-old Garnier) and orchestrated a sublime domestic launch. Read on.