This one was a doozy. Counts, recounts. Flips and slides. The race, as the numbers suggest, was a tight one. With the dust now settled, it’s clear that this was the year of the upset: New Top CD, Agency, Copywriter and Client winners (in fact it’s a tie) with only last year’s Art Director champ reclaiming his title.

So with new victors comes an expanded format. We get up close and personal with the best of the bunch as well as the Runners Up in each category (and invite you to go online to see their full – and often funny – responses). We also list the Top 20 in each category, but for the complete list of all the year’s very deserving winners, please visit strategymag.com. And remember, we’re only the messenger.