EMI Music Canada spins K-OS with new mobile game

Want K-OS to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, Calif.-based game developer Digital Chocolate.

Want K-OS to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, Calif.-based game developer Digital Chocolate.

The game, called Club K-OS, is woven into a custom edition of Digital Chocolate’s Sin City-esque mobile game, Nightclub Empire, in which users hang out at virtual nightclubs. Club K-OS will feature the artist’s likeness, and push his single ‘Sunday Morning.’ It will also have an embedded link to the carrier’s ringtone store where users can buy the song.

‘Wireless and mobile is a huge driver for where the [music] business is going,’ says Sean Hutchison, director of digital business development at Mississauga, Ont.’s EMI Music Canada. ‘We want to extend that experience beyond just ringtones.’

Hutchison says the game aims to support efforts to promote K-OS in other markets. ‘K-OS is a very big name in Canada…we want to bring the K-OS message to other territories,’ he explains, adding that EMI decided to work with Digital Chocolate because of its strong connections with carriers stateside, and even globally.

Club K-OS launched in Canada with Virgin Mobile and rolled out on the other major carriers last month. Hutchison expects the game to launch in the U.S. this month, and in Europe later in the year.

EMI Canada worked directly with Digital Chocolate to broker this revenue-sharing collaboration.