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Apple can brand anything

By Strategy Staff
March 1, 2007

When Apple launched the iPod in 2001, it was heralded as yet another amazing breakthrough, and credited with triggering mass MP3 adoption. Yet MP3 players had been out there since 1998. It’s just that Apple did it better – and sold it better.

And now there are more astonishing wee Apple devices on the way that folks will flock out to buy, hypnotically drawn by the sleek minimalist design.

While some naysayers might float the theory that the new iPhone is merely an amalgam of a mobile phone, a BlackBerry and an MP3 player, they would be wrong. It will be übercool. You will get one. And as the website says: It’s a revolutionary phone, a breakthrough Internet device and a widescreen iPod. Given the brand’s penchant for revolution, it made us wonder what’s left for an

innovation-hooked Apple to do?

So we asked Shawn King, VP/CD at Extreme Group in Halifax for his team’s thoughts on the power of the iconic brand, and where Apple could go next…

As heard in the keynote speech on the launch of the iFork:

‘Every once in a while, a revolutionary product comes along that changes everything. Today, we’re introducing three of them. The first one is an eating utensil that allows people to eat foods of virtually any shape and size. The second is an all-purpose antenna that improves the reception of TV and radio signals. And the third is a breakthrough portable self-defense device ideal for hand-to-hand combat. So, three things: a precision eating utensil, an all purpose antenna and a portable self-defense utility. An eating utensil, an antenna and a portable self-defense device. Are you getting it? These are not three separate devices. This is one device. And we are calling it the iFork.’

What’s on the horizon?

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