This is the final instalment of strategy’s two-part look at the people who are getting noticed at Canada’s media agencies. Today’s top media execs identified the profiled up-and-comers at their shops for their combination of sound strategic thinking, connection insight and the passion to lead change in a traditionally risk-averse environment.

Michael So, Mediaedge:cia

Jelena Cosic, ZenithOptimedia

Sabrina LaRosa, Mediaedge:cia

Kim Haveman, Initiative Media

Tracey Lavender, Zenith Optimedia

Jennifer Blenkhorn, MindShare