Asking Canadians: Cirque du Soleil

A recent survey found that Cirque du Soleil is Canada's most iconic brand. Strategy wondered what consumer product latitude that status gives the brand, so we asked:

A recent survey found that Cirque du Soleil is Canada’s most iconic brand. Strategy wondered what consumer product latitude that status gives the brand, so we asked:

Which of the following Cirque du Soleil merchandise lines would interest you?

Beauty/skin care line Yes 40%, No 60%

Dishwares Yes 35%, No 65%

Apparel Yes 47%, No 53%

Home Furnishing Yes 37%, No 63%

Automobile Yes 12%, No 88%

This poll of 1,001 Canadians was conducted by the Asking Canadians™ online panel from July 10 to July 13, 2007. www.askingcanadians.com