An alternative RFP protocol for your consideration: Award show metrics like strategy’s Agency of the Year results help marketers make smarter decisions about their creative partners. But aren’t there other, equally useful sources of data? Our anonymous contributor gently suggested some alternatives to promote in this issue. After spending a number of days in captivity, the editorial team embraced the concept enthusiastically.
(For more insight on the ‘thought processes’ behind this new RFP formula, check out the hostage video on YouTube and see if you can identify our ‘contributor,’ unknownmarketer68.)
