Media Agency of the Year

Media Agency of the Year

Strategy continues to dole out the hardware – and the folks at media agencies should feel pretty cocky after another year of stellar work.
In our annual search for the best of the bunch, we invited hundreds of media sellers from across the country to evaluate the calibre of the media agencies they’ve worked with over the past 12 months.
Evidently, they’re pleased. From TV to online to events,
the industry is on a roll. The apparent new mantra: there is no limit to innovation. And this year’s winners – from agencies to media directors to our Next Media Star – prove it by marrying shrewd strategy to creative executions.
Here, we profile the best.



Media Directors of the Year


SUNNI BOOT, president/CEO, ZenithOptimedia



TATANIA TUCKER, Media director, Bensimon Byrne



CHRIS O’HARA, media director, Sharpe Blackmore Euro RSCG


Media Agency of the Year



Gold – ZenithOptimedia



Silver – MediaCom Canada – MBS/TMC



Bronze – M2 Universal



Honourable mention – Mediaedge:cia


Next Media Star



Tracey Lavender – ZenithOptimedia



The process



How the 2007 winners were selected