Proving the Dove Effect, Ogilvy’s Tim Piper also secures the Top Copywriter slot. Rethink’s Jono Holmes jumps to the number two position from 15th last year. And DDB’s Chris Booth enters the Top 20 ranking with an impressive third-place finish.
Three (more) questions for Ogilvy’s Tim Piper
Serendipitous campaign-related moment?
Shooting a wide, outdoor rainy scene for a client in South Australia’s hottest and driest month. We had a fire crew wet the ground to fake it, but a storm came out of nowhere as we were setting up. We called ‘action’ and it poured for about 30 seconds. Even the sun came out and back-lit the rain. It was the best take.
What is the weirdest muse/insight/source for any creative you worked on this year?
My iPod and beer are my muses. I find music on the iPod is good for coming up with ideas, and I find beer is good for drinking.
Solution to a creative block?
I watch a movie, read a book, send an abusive email that could get me fired, that sort of thing.
***
Jono Holmes, Rethink
Years in advertising: 5
Big clients: B.C. Lions, Playland, Sirius Satellite Radio, Bare Wetsuits
Serendipitous campaign-related moment?
For three B.C. Lions spots, we hired a few college quarterbacks to whip footballs at the actors’ heads. They couldn’t connect, and we were kind of freaking. Turned out the client’s 15-year-old son was hanging around the set. We gave him a shot and he nailed them in the face on every take.
***
Chris Booth, DDB
Years in advertising: 2.5
Big clients: Subaru, Capital One, Knorr, Clorox, Crime Stoppers, Philips, TVO, Canadian Blood Services
How do you work through a creative block?
When encountered with a block:
a) Bash my face off the desk a few more times. Still blocked? b) Go home.
***
Top scores
1. Tim Piper, Ogilvy & Mather 201
2. Jono Holmes, Rethink 158
3. Chris Booth, DDB Canada 95
4. Joel Pylypiw, DDB Canada 87
5. Paul Little, DDB Canada 74
6. Michael Murray, Taxi 65
7. Mike Cook, Cossette 63
7. Stephen Stahl, Cossette 63
9. Denise Rossetto, DDB Canada 58
10. Patrick Scissons, BBDO 57
11. Bryan Collins, Rethink 53
12. Sean Gallagher, JWT 48
13. Todd Mackie, DDB Canada 41
14. Chris Hirsch, John St. 40
14. Michael Milardo, Rethink 40
14. Rob Tarry, Rethink 40
17. Elyse Noel de Tilly, Taxi 39
18. David Delibato, Trigger 37
19. Luc Du Sault, Lg2 36
20. Jordan Doucette, Taxi 35
***
Jump to:
Introduction
