Mario D’Amico

SVP marketing, Cirque du Soleil, Montreal

Mario D’Amico oversees brand development, sponsorships, web and graphic design, public relations and marketing for Cirque du Soleil.

He has over 20 years of experience in a career that began at Culinar. He then segued to the agency side, working on Apple and Labatt at Scali, McCabe and Sloves Canada, followed by a stint at Publicis/BCP Canada as VP and director of the Montreal office before joining Cirque in 1999.

His team is involved in promoting Cirque’s numerous ‘social arts’ programs, from Cirque du Monde, which trains street kids in the arts, to Guy Laliberte’s One Drop Foundation, which funds water conservation and awareness programs around the world.

Pamela Divinsky

VP, Ethos JWT, Toronto

Pamela Divinsky leads the Ethos JWT team in developing social strategies that align and integrate the social dimension of an organization with its business and brand objectives.

She has over 15 years of experience in strategic planning, communications and management consulting, with expertise in financial services, telecommunications, consumer products and health-related organizations. Before entering corporate strategy consulting, she was a professor of economics and history.

Philippe Garneau

Partner/ECD, GWP Brand Engineering, Toronto

Philippe Garneau began his career in advertising in the pre-YouTube early ’80s, working for agencies like Doyle Dane Bernbach and Chiat Day. His work for Volkswagen, LifeSavers, Mr Big, Rubbermaid and Canadian Airlines earned him a closet full of international awards before he co-founded GWP Brand Engineering in the early ’90s. Since then he has been instrumental in the creation of new brands such as ING Direct, Expedia.ca and Grocery Gateway.com, working to set a new tone for transparent branded communication.

Mike Krafczyk

Manager, customer communications, BC Hydro, Vancouver

Mike Krafczyk is responsible for BC Hydro’s advertising, Internet, sponsorships and outreach programs for the company’s Power Smart program, which works to conserve energy in homes and businesses.

Recently, he has been seconded to lead BC Hydro’s activation of its partnership with the 2010 Winter Olympic Games.

Prior to joining BC Hydro in 2001, he spent 11 years on the ad agency side, and his last agency gig was as BC Hydro’s group account director with Lanyon-Phillips Communications in Vancouver.

Elizabeth Margles

VP communications, Loblaw Companies, Toronto

Elizabeth Margles is responsible for external communications across all lines of business, including the country’s number one and two national brands, No Name and President’s Choice.

She started her career with Ontario Hydro in the Energy Management and Corporate Relations branch, combining her education in communications and environmental studies. She has over 18 years of experience in marketing communications in pharma, packaged goods, financial services and natural resources.

Among Loblaw’s green activities is the reusable PC Green Bag program, which has sold more than 10 million bags since its inception last year.

Ian Morton

Founder, Summerhill Group, Toronto

At Summerhill Group, Ian Morton works with companies such as The Home Depot, Union Gas, Toronto Hydro and the LCBO, providing them with creative, market-based solutions that achieve measurable improvements to the environment and the economy. He was instrumental in the creation of the Clean Air Foundation and Healthy Indoors Partnership and has won several awards in honor of his work.

A regular strategy columnist, he recently was appointed to an advisory panel to advise the Government of Canada at the upcoming United Nations Framework Convention on Climate Change (UNFCCC) conference in Indonesia.

Marc Stoiber

Founder/president, Change, Vancouver

Since founding Change in 2005, Marc Stoiber has helped companies build green innovation into their brands, and lever that innovation into brand advantage. Previously he was the national CD of Grey Canada, where he revitalized the Mr. Clean brand, and at PJDDB in Vancouver and Toronto, during which time the agency won strategy’s Agency of the Year award four times. He’s also worked at Grey Hong Kong and BBDO Germany.

He is a member of the Vancouver Board of Trade, sitting on the Community Action Committee and Sustainability Committee.

Jump to:


Water, water, everywhere

cause + action top champion: Vancity

cause + action winner: G.A.P Adventures

cause + action winner: Pantene

cause + action contender: Fairmont Hotels & Resorts

cause + action contender: Virgin Mobile Canada