Over the past few months,strategy reached out to media vets in a search for the best next-gen media minds – those who are setting new standards in strategy and trying new tactics. In the rapidly evolving mediaverse, these are the pros that media shops have singled out as being on top – and a step ahead of the game. Here, we profile the first five. Next month the series continues; in the meantime, check in with our daily, Media in Canada, as we unroll this year’s Next Media Stars…

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Kelly Bedard: Broadcast media/online buyer, Saatchi & Saatchi, Toronto

Nadia Cadispoti: Senior account manager, PHD, Toronto

Danny Shenkman: Account supervisor, ZenithOptimedia, Toronto

Cesar Antonio Hervieux: Search marketing specialist, Media Contacts, New York

Doug Sinclair: Broadcast supervisor, Genesis-Vizeum Canada, Toronto