Just when you thought all possible advertising mediums had been exhausted, along comes another: pop can tabs.
Atlanta, GA.-based Davis Advertising is rolling out its proprietary Soda Seal, which allows consumers to reseal their pop cans without losing the beverage’s carbonation and freshness.
The patented aluminum design is both watertight and gas-tight, and capable of playing canvas to full-colour, high-resolution ads that are visible only after consumers twist the top to reseal their pop.
The seal is the brainchild of Ukrainian inventor Johan De Broyer. Robert Davis, president of Davis Advertising, handled the tab’s design and ad layout templates. They say any additional manufacturing costs incurred to include the seal will be offset by ad revenue, giving soda marketers a net zero value-add for consumers and even potential for additional profit. They point out that the potential ad reach is proportionate to the 250 billion soda cans used each year.
The seal even comes with a special bonus benefit: it keeps pesky sugar-loving bees and wasps from sneaking into open pop cans and stinging unsuspecting sippers.
The Soda Seal is currently in prototype/development stages with prospective soda manufacturing partners.
